Complete Step-by-Step Walkthrough
Click the Official Promotional Link
This is the most critical step. You must register through the special promotional signup link — not through the standard TikTok.com or ads.tiktok.com registration pages. The cashback offer only activates for accounts created through the official promotional URL.
Create Your TikTok For Business Account
On the TikTok For Business registration page, enter your business email address and create a password. You can also sign up using a Google account for faster registration. Fill in your business name, industry category, and country/region.
Important: Your country must be in the list of eligible markets (US, UK, CA, AU, DE, FR, and 45+ others). If you're in a non-eligible country, the offer will not apply to your account.
Set Up Your TikTok Ads Manager Account
After creating your TikTok For Business account, you'll be prompted to set up TikTok Ads Manager. Choose your account type (Business or Individual), select your industry, and confirm your timezone and currency settings.
Select USD as your currency if you're in the US, or your local currency for international markets. Currency selection is permanent and cannot be changed after account creation.
Add Your Payment Method
Navigate to Billing & Payments in your Ads Manager account settings. Add a valid credit card, debit card, or PayPal account. TikTok accepts Visa, Mastercard, American Express, and Discover cards in most markets.
The cashback credits are returned to your Ads Manager account balance (not back to your card). You'll need this payment method to remain active for the full 30-day spend window.
Install the TikTok Pixel (Highly Recommended)
Before creating your first campaign, install the TikTok Pixel on your website. Go to Assets → Events Manager → Web Events, then follow the setup instructions for your platform (Shopify, WordPress, etc.).
While not required to receive the free credits, pixel data significantly improves campaign performance. Installing it before you start spending means the algorithm will have real conversion data to optimise against.
Create & Launch Your First Campaign
Click "Create" in TikTok Ads Manager to begin building your first campaign. Choose your objective (Awareness, Consideration, or Conversion), set your targeting parameters, upload your ad creative, and set your daily or total budget.
Spend Your Target Amount Within 30 Days
Your 30-day qualifying window starts the moment your first ad goes live. You need to spend your target tier amount (e.g. $200, $1,000, or $6,000) in total ad spend within this window.
Track your spend in the Ads Manager dashboard. The Campaign Overview shows your total spend in real-time. Make sure your daily budgets are set appropriately to hit your target within 30 days.
Receive Your Free Ad Credits 🎉
Once your 30-day window closes (or when you hit $6,000 in spend), TikTok's system automatically processes your cashback:
- $200–$4K: Credits deposited on Day 31 into your Ads Manager account balance.
- $6,000: Credits deposited within 24 hours of hitting the qualifying spend threshold.
Credits appear in your account balance and can be used for any new campaigns within 30 days of deposit. Plan ahead — have your next campaign creative and targeting ready so you can launch immediately.
Quick FAQ — How to Claim
Unfortunately, there is no way to retroactively apply the cashback offer to an account created through a non-promotional link. The offer must be activated at the time of account creation. If you accidentally signed up through the wrong link, you would need to create a new account (using a different email address) through the promotional link to qualify.
No. The TikTok ad credit promotion is a cashback scheme — you must first spend real money on TikTok ads to receive the matching free credits. There is no way to claim credits without meeting the minimum spend threshold within the 30-day window.
Yes! The total spend threshold is calculated across your entire Ads Manager account — not per individual campaign. You can run 5 different campaigns simultaneously and all of their combined spend counts toward your qualifying total.
If your account is suspended during the 30-day window due to policy violations, you will forfeit your promotional credits. Ensure all ad creatives comply with TikTok's Advertising Policies before launching. Reviewing TikTok's policy guidelines before creating ads is strongly recommended.