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TikTok For Business Coupon
Frequently Asked Questions

Everything you need to know about TikTok's free ad credit promotion. If you still have questions after reading, the best way to test is to simply claim your free credits and try the platform.

Eligibility Questions

The free ad credit promotion is available to new TikTok Ads Manager accounts only — specifically accounts that have been created after the promotion launch date and have never previously run any paid advertising campaigns on TikTok. Your account must be based in one of the 50+ eligible countries, have a valid payment method on file, and comply with TikTok's Advertising Policies throughout the promotional period.

No. If you have an existing TikTok Ads Manager account that has ever run any paid campaigns — even a single $1 test ad — you do not qualify. The offer is strictly for first-time advertisers registering a brand-new account through the promotional link. There are no exceptions or ways to retroactively apply the offer to an existing account.

The offer is available in 50+ countries including the United States, United Kingdom, Canada, Australia, Germany, France, Italy, Spain, Netherlands, Brazil, Mexico, Japan, South Korea, Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, India, Saudi Arabia, UAE, Egypt, Turkey, and many more. Check the TikTok For Business website for the complete and up-to-date list of eligible markets.

Yes. Businesses in certain restricted advertising categories are not eligible for the promotional credits. These include online gambling, adult content, prescription pharmaceuticals, tobacco products, weapons, cryptocurrency exchanges (not crypto in general), and several other categories prohibited by TikTok's advertising policies. The full list is available in TikTok Ads Manager's Advertising Policies section.

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Credits & Amounts

You can receive between $200 and $6,000 in free credits, determined by how much you spend in your first 30 days. The cashback rate is always 100% — every dollar you spend is matched with an equal dollar of free credits. Available tiers: $200, $500, $1,000, $2,000, $4,000, and $6,000.

Credit delivery depends on your qualifying tier:

  • 💳 $200, $500, $1,000, $2,000, $4,000 tiers: Credits deposited on Day 31 (the first day after your 30-day window closes). They appear as available balance in your Ads Manager account.
  • 🏆 $6,000 elite tier: Credits are delivered within 24 hours of reaching the qualifying $6,000 spend threshold — even if you're still within your 30-day window.

Yes. TikTok free ad credits expire 30 days from the date they are deposited into your account. For example, if your credits are deposited on March 31st, they must be spent by April 30th. Unused credits after 30 days are forfeited. Plan your next campaign in advance to ensure you can deploy the credits immediately upon receipt.

You receive credits equal to exactly what you spend (up to the qualifying tier). If you spend exactly $3,000, you receive $3,000 in credits on Day 31. The tiers represent the available checkpoints — the cashback is always 100% of your actual spend up to the maximum $6,000. Spending $3,000 is not "the $2,000 tier" — it's simply $3,000 cashback.

The credits function identically to real cash deposited in your TikTok Ads Manager account. They can be used for any TikTok ad format, any campaign objective, any targeting, and any placement. The only restriction is that they cannot be withdrawn as cash — they can only be spent on TikTok advertising.

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The Claiming Process

No. You do not need any promo code, coupon code, discount code, or voucher to activate the offer. It applies automatically to any new account created through the promotional signup link. If a website is asking you to enter a TikTok coupon code during the registration process, you are likely on the wrong page — use the button on this website to access the correct promotional link.

If you register through a standard TikTok or TikTok For Business page (not the promotional link), the cashback offer will not activate. Unfortunately, this cannot be corrected after account creation. Your only option would be to create a new account using a different email address and registering through the promotional link. Note: you can only have one promotional credit per person — TikTok monitors for abuse.

Most new TikTok For Business accounts are approved instantly or within a few hours. In some cases, accounts may require manual review which can take 1–3 business days. Business email addresses and complete business profile information tend to accelerate the review process. You'll receive an email notification when your account is approved and ready for campaign creation.

No. The promotional credit is limited to one account per person and per business. TikTok uses email verification, business details, payment method, and IP address to detect duplicate accounts. Creating multiple accounts to claim credits multiple times is a violation of TikTok's Terms of Service and will result in account suspension and forfeiture of all credits.

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Using Your Credits

Your free ad credits can be used on all TikTok ad formats, including: In-Feed Ads, Spark Ads (boosted organic content), TopView Ads, Brand Takeover Ads, Branded Hashtag Challenges, Branded Effects, TikTok Shopping Ads, Collection Ads, Dynamic Showcase Ads, and Reach & Frequency campaigns. Credits function as general account balance — they work on everything.

You must first spend your qualifying amount of real money during the 30-day window. The free credits are deposited after the qualifying period — you cannot use them before then (except for the $6,000 tier which delivers within 24 hours of qualifying). Plan your follow-up campaigns in advance so you're ready to deploy credits as soon as they arrive.

Here's a recommended allocation for $6,000 in free TikTok credits:

  • 🎬 $2,400 (40%) — Test 5–6 creative concepts with $400–500 each to identify winning content
  • 🎯 $1,800 (30%) — Test 4 audience segments to find your highest-converting target market
  • 🚀 $1,200 (20%) — Scale the best-performing creative × audience combination
  • 🔬 $600 (10%) — Reserve for rapid-iteration tests based on early performance data
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Technical Questions

No. You can run TikTok For Business ads without having a personal TikTok profile or existing TikTok page. You'll use TikTok Ads Manager independently. However, if you plan to run Spark Ads (boosted organic content), you will need to connect a TikTok business account. For all other ad formats, only an Ads Manager account is required.

TikTok Ads Manager accepts Visa, Mastercard, American Express, and Discover credit/debit cards. PayPal is accepted in select markets. Some regions also support bank transfers and local payment methods. A valid payment method must remain active throughout your 30-day qualifying window — if your card is declined or expires, your campaign will pause and may affect credit eligibility.

TikTok Ads Manager has a minimum daily budget of $20 per campaign and $20 per ad group. The minimum lifetime budget is $50 for campaigns and ad groups using lifetime budget settings. Individual ads within an ad group do not have a minimum budget — the budget is set at the ad group level. With a $200 minimum spend requirement, you need to run ads for at least 10 days at $20/day.

TikTok In-Feed Ad video specifications:

  • Aspect Ratio: 9:16 (recommended), 1:1, or 16:9
  • Resolution: 720×1280px minimum (1080×1920px recommended)
  • File Format: .mp4, .mov, .mpeg, .avi
  • Duration: 5–60 seconds (9–15 seconds recommended)
  • File Size: Maximum 500MB

TikTok ad review typically takes 24 hours for most ad creatives. However, it can range from a few hours to 3 business days depending on content complexity and current review queue volume. To avoid delays, submit your ads at least 48 hours before you need them to go live. Rejected ads are automatically flagged with a reason — you can edit and resubmit within the same campaign.

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Still Have Questions?

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